OUCH DAZZLES AT AFRICA FASHION WEEK LONDON
Nigeria's foremost fashion retail brand, OUCH COUTURE has showcased its new
collection of Urban street Wear at the just concluded African Fashion Week
London (AFWL). The Creative Director of the fashion range Uche Nnaji joined
fifty other designers from across the world to exhibit Africa-inspired
collections.
The AFWL provided the opportunity for the ace designer to unveil his new
collection of Urban Street Wear, '234' which pays fashion homage to
Nigeria's international dialling code. The designer stole the night as his
collection opened to an excited reception from guests including an interview
with fashion bible Vogue. In the full glare of summer, it was the perfect
time for the designer's fabulous splash of bright colours and comfy polo's
stole the night; wowing the audience with his fresh mix of trendy
sophistication and comfort.
"OUCH has been all about expansion this way, and deepening the sense of this
brand as both a part of the Nigerian lifestyle and as an authentic African
ambassador," Nnaji said. "This is another step in that direction and we are
excited about it."
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